2013

WHAT HAPPENS WHEN FINANCIAL INTERESTS STARTS TO RULE OUR PERCEPTION OF BEAUTY, AND THE FEMALE BODY TRANSFORMS IN TO A COMMODITY? CAN ONE COMPARE THE BEAUTY IDEALS WE HAVE TODAY TO A FINANCIAL BUBBLE, SOON ABOUT TO BURST? BY USING PATTERN CUTTING ACCORDING TO THE PASSIVE PORTRAYAL WE SEE OF WOMEN IN FASHION MEDIA, I HAVE CREATED GARMENTS THAT ACTIVATES A RESISTANCE TOWARDS THE CONVENTIONS THROUGH MOVEMENT.

FASHION & PHOTOGRAPHY: MATILDA SÖDERBERG
MODEL: MIKA PERLMUTTER

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2013

WHAT HAPPENS WHEN FINANCIAL INTERESTS STARTS TO RULE OUR PERCEPTION OF BEAUTY, AND THE FEMALE BODY TRANSFORMS IN TO A COMMODITY? CAN ONE COMPARE THE BEAUTY IDEALS WE HAVE TODAY TO A FINANCIAL BUBBLE, SOON ABOUT TO BURST? BY USING PATTERN CUTTING ACCORDING TO THE PASSIVE PORTRAYAL WE SEE OF WOMEN IN FASHION MEDIA, I HAVE CREATED GARMENTS THAT ACTIVATES A RESISTANCE TOWARDS THE CONVENTIONS THROUGH MOVEMENT.