MATILDA SÖDERBERG

ART

Workwear (2019)
Logos (2019)
Foldables (2019)
The Potato of The Mind (Film) (2018)
The Potato of The Mind (Collection) (2018)
The Bed (2017)
Praise Price Pray Pay (2016)
The Lawsuit 10 Collection (2015)

ILLUSTRATIONS
PHOTOGRAPHS
WRITING

ABOUT

THE POTATO OF THE MIND (2018)

This film investigates affective investment in economic structures. Illustrating the relationship to the free market as an abusive love affair, we're guided by a schizophrenic subject seeking comfort amidst the ideological gap between rationality and intuition. A late capitalist environment is naively generated throughout a tacit performance, where regrettable imitations of sophisticated commodities reflects the inability of the of the economy and the human to understand one another. The narrator is accompanied by a sampled track from a corporate Microsoft event, where previous CEO Steve Ballmer takes centre-stage.

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